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Stuck on You // Conceptual
The Ask:
Client: BIMZELX
Psoriatic arthritis can be especially hard on your hands. 80% of sufferers have fingernail problems – crumbling nails, ridges, dents, spots of blood, yellow or brown colors. And 40% get dactylitis – painful swelling and stiffness in the fingers, sometimes called “sausage digits” that lead to limited mobility and dexterity. Let’s show people with PSA how important it is to protect their hands, the beauty and power of hands in motion, and the emotional and social connections their hands provide.
The Idea:
A TikTok social campaign that is based on crowdfunding.
Art Directors: Laura Benoit, Liz Sadkowski
Copywriters: Jamie Goodman, Matt Haggerty
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